GPT Prompt Guides

Aspirational Press Releases

Product Management User Experience

The aspirational press release helps define a product vision by forcing a concrete, future-oriented perspective. By envisioning a product as if it already exists, teams can dream beyond current limitations and imagine its potential. This exercise encourages discussion about the product’s core features, benefits, and target audience, aligning on a compelling narrative.

The press release format naturally emphasizes the most impactful aspects of the product, helping prioritize key outcomes. It also prompts consideration of how the product fits into the broader market context and addresses real user needs.

Creating this aspirational press release doesn’t have to be as time-consuming as you might think; doing so with AI Assistants takes minutes and gives you a draft to start the collaborative process. They don’t have to be long — just enough of an expression so the team understands what an aspirational end goal is.

Once again, for this example, we’ll use a Customer Relationship Management Platform.

Start with the Domain

Starting with the domain grounds the vision in a familiar context. This approach immediately establishes relevance and triggers associations in the minds of stakeholders.

The domain provides a framework for understanding existing pain points and opportunities, allowing the press release to highlight how the new product addresses these in innovative ways. It also helps in setting realistic expectations while still pushing boundaries, as the constraints and norms of the domain are implicitly acknowledged.

Prompt

Create an aspirational press release for releasing a customer relationship management system.

Add the Format

We want to make sure that our aspirational press release covers everything we would want, including: why our product is impactful, the problem it solves, and how it will solve it.

Here’s a typical press release structure:

• Title: An attention-grabbing title that clearly communicates what your feature is to your target audience.
• One-Line Hook: A single, impactful sentence that identifies your ideal customer and highlights the key benefit they’ll receive.
• Executive Summary: An overview that encapsulates your feature’s essence and primary advantage.
• The Problem: The challenge or issue that the feature addresses.
• The Solution: The solution to the aforementioned problem.
• Onboarding Process: An outline of the simplicity of adopting or implementing your product.
• Organizational Perspective: A brief, powerful statement from a key figure in your organization.
• Testimonials: A hypothetical user describes their positive experience with your product.
• Next Steps: A summary that guides readers on how to proceed.

We’ll add that into our prompt now.

Prompt

Create an aspirational press release for releasing a customer relationship management system. The format should be title, one-line hook, executive summary, the problem, the solution, onboarding, organizational perspective, testimonials, and next steps.

Add Feature

That prompt was good, but it seemed a bit too broad. We need to narrow it down.

We can do this by adding a feature to the domain to provide the concrete focal point needed to give more focus. This creates a clear before-and-after scenario, highlighting the feature’s impact, and it is easier to communicate its value proposition and potential benefits.

This helps illustrate how the feature addresses particular pain points or creates new opportunities within the domain. It also allows for a more targeted and realistic vision, as the feature’s interactions with existing systems and processes can be more easily imagined.

This method helps differentiate the product from competitors, showcasing a unique selling point that sets it apart in the market.

The feature we’ll add to the prompt is: account management.

Prompt

Create an aspirational press release for account management within a customer relationship management system. The format should be title, one-line hook, executive summary, the problem, the solution, onboarding, organizational perspective, testimonials, and next steps.

Add Persona

It still seems a bit empty — let’s add a user persona to the press release to personalize it.

Adding a user persona in an aspirational press release brings the product vision to life by humanizing its impact. By showcasing how a specific user interacts with the feature, it provides concrete examples of the value in real-world scenarios that the previous prompts usually leave out.

This method helps illustrate the product’s benefits from the user’s perspective, making the vision more compelling and memorable. It also forces the team to consider user needs, preferences, and pain points more deeply, ensuring the product truly addresses market demands.

The persona makes the technical feel real, helping to build excitement and buy-in from various stakeholders.

The persona we’ll add to this prompt is: business development representatives.

Prompt

Create an aspirational press release for account management tailored to business development representatives within a customer relationship management system. The format should be title, one-line hook, executive summary, the problem, the solution, onboarding, organizational perspective, testimonials, and next steps.

Other Prompt Tips

• Upload user stories or product development requirements to give the team more context.
• Include [Company Name] as the company mentioned in the press release.